Unlocking the Power of Your Cameras: A Conversation with Vaidio CEO Marshall Tyler

Unlocking the Power of Your Cameras: A Conversation with Vaidio CEO Marshall Tyler

Interviewer: Marshall, IronYun has made a strong name in AI-driven video analytics. Why rebrand as Vaidio right now?

Marshall Tyler: It’s a great question, and the timing is strategic. IronYun was our foundation, but today’s landscape calls for a clearer alignment between our identity and our capabilities. Vaidio isn't just a new name—it's already a platform that our customers know and trust.  Our customers simply point a camera at something, and run the feed through Vaidio to help them respond faster, streamline processes, and ultimately deliver better outcomes. 

Organizations are sitting on a goldmine of valuable visual data, and Vaidio makes it easy to unlock that potential through real-time monitoring, fast forensic search, and powerful analytics.

Interviewer: How exactly does Vaidio redefine the way organizations use video?

Marshall Tyler: Traditionally, video has been mostly reactive—a passive record of events reviewed after the fact. Vaidio flips that model by turning sight into immediate insight. It turns video data into actions that significantly improve safety, security, and operational effectiveness. 

Interviewer: The shift from security to broader operational effectiveness is interesting. What industries are benefiting from this approach?

Marshall Tyler: Every industry that uses cameras is benefiting.

• Healthcare & Education: Hospitals and schools deploy Vaidio not just for security and patient safety, but for streamlining everyday operations like facility management and staff coordination.
• Manufacturing & Logistics: Warehouses and distribution centers optimize their vehicle flow and operational efficiency with real-time AI-driven video analytics.
• Retail & Hospitality: Stores use Vaidio to place products where they capture the most attention, monitor inventory shrinkage, and reduce checkout wait times.

For example, a major stadium initially used Vaidio for security monitoring, but quickly realized it could reduce concession wait times by tracking crowd movement. Now, cameras help improve the fan experience, not just security.

Another example: Farmersville Independent School District started with Vaidio for school security but soon used it to streamline its student pickup process with AI-driven license plate recognition.

This is the power of turning sight into insight—unlocking more value from the cameras you already have.

Interviewer: You mentioned agentic AI. How does that change what cameras can do?

Marshall Tyler: Traditional video systems require static configurations—a camera does one job forever. Our agentic AI changes that.

With Vaidio, cameras can dynamically adjust based on situational needs. A security camera that monitors for threats at night can switch to tracking logistics during the day—without reconfiguring hardware.

We’ve also built natural language search into the platform. Instead of digging through hours of footage, users can just describe what they’re looking for—like “a person in a red jacket” or “a white truck with a company logo.” Our AI refines searches and delivers results instantly.

It’s about making AI more useful, more intuitive, and more impactful for real-world challenges.

Interviewer: The AI vision market is highly competitive. What makes Vaidio stand out?

Marshall Tyler: Three key things: Accuracy, Custom Analytics and Flexibility

1. Accurate:  We combine proprietary object recognition with vision language models (VLMs) for ultra-precise detection and search. Many AI systems rely solely on general-purpose models like CLIP, but Vaidio fine-tunes AI for real-world applications, reducing false positives and improving reliability.
2. Customizable: Vaidio’s custom analytics let customers train the AI to spot the exact events, objects, or patterns they care about. This turns any camera into a powerful tool for improving safety, effectiveness, and operations
3. Flexible:  We’re not just another security tool. Vaidio can be deployed anywhere—on-prem, edge, cloud, or hybrid—and works with existing infrastructure. This makes it scalable from small businesses to cities monitoring thousands of cameras.

Interviewer: What does the future look like for Vaidio?

Marshall Tyler: We’re leading a shift from traditional security monitoring to full-scale operational intelligence. Cameras aren’t just for recording—they’re real-time AI agents that help organizations work smarter, safer, and more effectively.

We’ll be rolling out deeper, industry-specific applications for retail, logistics, healthcare, smart cities, and more. Plus, our partnership with NVIDIA means we’re integrating cutting-edge AI capabilities, from video search and summarization to natural language-driven automation.

Interviewer: You’re showcasing these innovations at ISC West. What can attendees expect?

Marshall Tyler: With Vaidio 9.0, users get smarter AI that takes the complexity out of managing cameras. Cameras can now instantly switch tasks—like detecting intruders during the day and reading license plates at night. Users can also search video easily using simple phrases like "someone holding a red purse," getting faster, more accurate alerts. This means security teams spend less time sorting through footage and more time acting on insights.

We’ll be at Stand 7117, and I’ll be there personally to connect with anyone who wants to see how Vaidio is unlocking the power of their cameras.

Interviewer: Marshall, thank you. It sounds like an exciting time for Vaidio.

Marshall Tyler: Thank you—it truly is. And we’re just getting started.